Distribution

          Now that our short film is pretty much done and edited, Klaus and I started to think about how we want to distribute it.  I started to research short films and where they usually go after being premiered at a film festival.  According to The Beat, short films were usually uploaded to YouTube for people to watch for free, but nowadays there a much easier ways to distribute your film.  There are three different ways to distribute your film: transactional (like iTunes), subscription (like Netflix, Amazon Prime, Hulu), and Advertising (like on YouTube).  Subscriptions have become increasingly more popular, with many companies beginning to make their own (like CBS All Access, HBO Go).  YouTube Red was officially announced on October 21, 2015 and has grown increasingly popular.  YouTube itself is describes as "Watch new original series and movies".  Since this subscription service is so new and very accessible (with YouTube offering its customers to try it for free for 1 month) we knew it would be an easy way to distribute our short film.  We also decided on YouTube Red because they are beginning to come out with a lot of series, so we knew a short film being released through YouTube Red would be different for the subscription service.  To follow the conventions of a video being release through YouTube Red, we included the original series intro in our short film.  We think this is the best decision for our short film and how to make it as accessible as possible to different audiences.


Wilson, Rachel. “How to Distribute Your Short Film in Today's Online Marketplace.” The Beat: A Blog by PremiumBeat, Shutterstock Premium Beat, 23 May 2018, www.premiumbeat.com/blog/distribute-short-film-online/.